Pitching

 In our lecture we learnt about pitching and how to create a successful pitch ready for our future careers! Pitching is one of the most important aspects of a job because in order to get your ideas heard and produced you need to sell it to a potential buyer/producer.

When doing a pitch the whole idea is to try and sell the goal you're trying to achieve with your product/idea, and also attain the goals of the person you're pitching too as they're not going to go for a idea unless its something they're looking for. As pitching is used so frequently audiences often get tired of listening to a long speech about reasons why they need to have this new product/idea, so a innovative way of engaging the audience is through using a 'hook'. Something to catch their attention right at the beginning so they truly listen to the points you're trying to make. Also, by using the technique of storytelling you can make a pitch interesting and giving the audience something to be involved with and curious about, storytelling is also fun for the person pitching as it allows you to express more of your personality. 

Structuring your pitch is key as it allows you to create clarity to your audience about what you are pitching. People take different approaches whether you're more formal about it or take more of a personal approach, it all depends on the type of pitch and who the audience would feel more engaged with. As pitching depends on your audiences demographic researching into what keeps their attention will aid you with your pitch since you can directly target what they'd want.

Finally, as l spoke at the beginning about the hook, the ending of a pitch is just as important as you can have a chance to talk about a plan for the future and how you predict your product/idea fitting in 5 years from now and the impact it'll have. Like the end of all pitches you want to leave room for enigma, leaving your audience curious, excited and willing to do further research and ask questions at the end of your pitch.